Colleen Ferrier-Chief Marketing Officer
Mrs. Ferrier is a seasoned direct marketing expert with more than 20 years field experience specializing in guiding integrated direct to consumer campaigns with an acute focus on your investment return. Her broad experience over the last 20 years has included management oversight of marketing, operations, media, and international distribution. She has been instrumental in leading teams through the process of launching, having done this for more than 20 years highlighted by incredibly successful launches with My Pillow Pets and Little Giant Ladder.
Mrs. Ferrier is an indispensable resource of all things direct response (DR). Her intrinsic knowledge of consumer behavior and their buying habits has played an integral role in the success of campaigns that would have failed in others’ hands. Her professional and caring approach helps set the tone at the introduction before any work is engaged. Her ability to develop the project with your team, then lead it through all the campaign phases is like no other. She is the gold standard to the industry!
Mrs Ferrier is the perfect fit for the PACE launch team where she can lead your team through the nightmares of launching a product from the do’s and dont’s utilizing her network of trusted resources that will make your dream a reality. She has a large portfolio of campaigns realized from the client idea, leading the way through the conception, igniting production while closing the retail contract. She holds a Bachelor of Art degree from Augusta State University and is a well known leader in the Direct Response market. To learn more about Colleen Ferrier please visit the SCF Direct website below;