Meet Roger Burns-New Partner of PACE CEO Christopher Guerrera

Chief Financial Officer-HCN

Mr. Burns works together with the Owner, CEO, and/or Board of Directors, taking on the role of Business Consultant, Fractional CFO, Interim CFO, or simply “as needed” CFO for privately-held firms or P/E portfolio companies.

Drawing on years of experience as the CFO for a mid-sized engineering consulting firms, Mr. Burns brings expertise in ERP and accounting systems, business process improvements, KPI analysis, ownership transition, risk management/insurance, personnel management, company policies, and overall Best Practices in order to make firms more profitable and sustainable all critical to the long term success of firms that want to grow, or just be more profitable at their current size. Mr. Burns has partnered up with PACE CEO Christopher Guerrera bringing new products that are not only healthy for you but taste amazing.

On the personal side, Mr. Burns is active in many things. He still competes in men’s leagues in Ice Hockey and Soccer, as well as hitting the gym and taking yoga classes 2-3 times per week. He coached both of his kids’ soccer teams from the time they were 4 & 5 to the time they went onto other sports. He also sings in the church choir, dedicating time to rehearsals on Wednesday nights and performing most Sunday mornings. In a rare move for an engineer/CFO, Mr. Burns ran for the Texas State House of Representatives in the primary in 2012.

The PACE launch TEAM Partners with the SCF Direct Response Team

Colleen Ferrier-Chief Marketing Officer

Mrs. Ferrier is a seasoned direct marketing expert with more than 20 years field experience specializing in guiding integrated direct to consumer campaigns with an acute focus on your investment return.  Her broad experience over the last 20 years has included management oversight of marketing, operations, media, and international distribution. She has been instrumental in leading teams through the process of launching, having done this for more than 20 years highlighted by incredibly successful launches with My Pillow Pets and Little Giant Ladder.  

Mrs. Ferrier is an indispensable resource of all things direct response (DR). Her intrinsic knowledge of consumer behavior and their buying habits has played an integral role in the success of campaigns that would have failed in others’ hands. Her professional and caring approach helps set the tone at the introduction before any work is engaged. Her ability to develop the project with your team, then lead it through all the campaign phases is like no other. She is the gold standard to the industry! 

Mrs Ferrier is the perfect fit for the PACE launch team where she can lead your team through the nightmares of launching a product from the do’s and dont’s utilizing her network of trusted resources that will make your dream a reality. She has a large portfolio of campaigns realized from the client idea, leading the way through the conception, igniting production while closing the retail contract. She holds a Bachelor of Art degree from Augusta State University and is a well known leader in the Direct Response market. To learn more about Colleen Ferrier please visit the SCF Direct website below;

PACE partners with Health Candy Nutrition

PACE is excited to announce the partnership with the Health Candy Nutrition team, a unique group dedicated to developing Healthy brain Food to help you thrive throughout the day, check out their website site listed below. 

Rob started Health Candy Nutrition with an incredibly clear and aspirational goal in mind, to make optimizing your health, wellness, and happiness in life an incredibly simple task. With what began as a burning passion for all healthy living and eating, he desperately longed to make this knowledge accessible to the average person so that they could implement for a richer and fuller life as well. 

With the thought of healthy minds and bodies, Rob came up with a new idea of a “SUPER COOKIE”. A unique cookie that not only taste good but a cookie that can actually make you SMARTER, made with high quality and all natural ingredients, this product is the only kind of its brand.

We believe that now is the beginning of a revolution of both functional and delicious eating that not only brings you a guiltless indulgence, but that can dramatically improve your quality of life in the process.

We hope you will be part of this journey as we change this market sector in the a good step to improving your health, to learn more please visit the Health Candy Nutrition website below; 

Stephen Key-Award Winning Inventor

IMG_20170407_215353_051Stephen Key with PACE CEO Christopher Guerrera

Stephen started his career in product development selling his handmade goods at art shows and state fairs, where he quickly discovered the importance of creating a desirable product. “Let’s face it: When rent is due and you are hungry, if the product you spent several hours making doesn’t sell, you quickly move on to something else,” he explained. Using his artistic talents and following his dream of becoming self-employed, Stephen taught himself to design and sculpt plush characters. Others eventually recognized Stephen’s talent for design and he began freelancing for Dakin Toys.

Eventually, he applied for a real job with a paycheck. “I went in for an interview at a startup company called Worlds of Wonder. I figured that I could work for them during the day and do my freelance projects at night. That way I’d be making twice as much! Little did I know—after bluffing my way through much of the interview—that I would land the job and be shipped out to Hong Kong to learn about manufacturing.”

Stephen was placed in charge of Worlds of Wonder’s design group. Stephen had the opportunity to design and work with the engineers of wildly successful product lines, including Teddy Ruxpin, the worlds’ first talking teddy bear (which was invented by Ken Forsse and licensed to Worlds of Wonder by Ken’s company Alchemy II) and Lazer Tag, the hit toy of 1986.


During his tenure with Worlds of Wonder his interest in new products blossomed. “I often looked at new product submissions that would come into WOW and found myself saying, ‘I can do better than that, I know it.’”

Stephen left Worlds of Wonder to start his own toy invention and licensing firm. But to pay the rent he kept on freelancing for toy manufacturers like Disney, WOW, Applause, and Dakin. Over time, the freelance projects declined and his inventions grew.

One of Stephen’s favorite products that he invented in the early days was a small indoor basketball backboard that was designed to look like a basketball player with his arms outstretched. Ohio Art licensed the idea from him and sold over one million Michael Jordan Wall Balls that first year.

Stephen had joined the ranks of successful inventors. He loved his work and it actually paid the rent.

In 1995, Stephen read an article in his local newspaper that described a problem: Labels are never able to fit all of the information that is required to be on them in a font size that is legible. His interest was piqued and he started thinking about how he could solve that problem.

His solution was simple, or so he thought: Add another label over the current one. This outer label would have a clear window. The outer label would spin around the container and whatever was printed on the inner label would be viewed through the clear window.

Stephen developed the Rotating Label (or Spinformation®, as it is sometimes called) with the help of the largest pressure-sensitive label manufacturer in the United States, CCL Label, Inc.

The rotating label today is manufactured and sold in countries around the world and on many different label technologies, including Roll Fed, Pressure Sensitive, Cut & Stack, Shrink Wrap, and Stretch Sleeve. Stephen has received over 13 industry awards as a result of his innovation and the benefits his label offers to its users.

The rotating label has been featured on Rexall Sundown Herbal products worldwide, Lawry’s Perfect Blend Seasonings in the U.S., Nescafe Coffee in Japan, and a vitamin supplement in China. Learn more about Spinformation here.

Several years into production, CCL Label—the company that Stephen developed the label with—priced the label too high, making it prohibitively costly to most companies. Stephen decided to take a break from Spinformation® and focus his efforts elsewhere.

During his hiatus from Spinformation®, one of Stephen’s childhood friends came to him with an interesting idea. Rob was in the music retail business. He told Stephen about how guitar picks had basically been the same boring pieces of plastic for the past eighty years. Stephen set to work figuring out how to freshen up the guitar pick industry. A short time later HotPicks was born. Stephen took the basic shape of a guitar pick and changed it to the shape of a skull. It was an instant hit. The picks started selling around the world. Soon HotPicks were sold in 10,000 stores worldwide including Wal-Mart and 7-Eleven. The small company decided to branch out, obtaining a license from Disney to produce guitar picks in the shapes of their popular characters, including Mickey Mouse and Winnie the Pooh. They also created a line of guitar picks using lenticular material, which made the images printed on the picks look like they were moving. Stephen also signed a licensing contract with country superstar Taylor Swift and createdmotion guitar picks with her likeness. After five successful years in the guitar pick business Stephen decided to sell his share of the company and move on. Spinformation® was starting to garner more interest again.
Learn more about HotPicks here.

Taking advantage of the relationship he had formed during his time at HotPicks, Stephen introduced Spinformation® to the food and beverage division of Disney. They instantly loved it. They immediately put Stephen in contact with one of their licensees that produced beverages and requested a new juice-based children’s drink called Twist N Chill. The Twist N Chill drink featured Hannah Montana and Cars. The label was used to deliver fun games, activities, and action to entertain the children while they drank the beverage.

Now the Spinformation® label is being used to educate parents about how to dose liquid medication to their children based on weight instead of age. Each year in the United States, as many as 27,000 children are overdosed or under-dosed liquid medication. An emergency room doctor developed this new product, which is named Accudial.

Stephen’s Spinformation label continues to win accolades. Accudial received Product of the Year in Canada as well as a Gold at the Edison Awards. Here is a photo of Stephen with his wife Janice at the Edison Awards. Söyu Natural Teas also took home a Bronze award at the Edison Awards.

Stephen’s rotating label technology was recently purchased by SpinLabel Technologies, Inc. (formerly Accudial Pharmaceuticals, Inc.). Stephen joined a dynamic team of entrepreneurs as the Chief Technical Officer of the company.

Stephen travels and speaks around the world. He was a speaker at the Booming in the Bust Conference in Australia and was invited to give an all-day lecture by the government of Northern Ireland in Belfast.

In 2011, McGraw-Hill published Stephen’s first book, One Simple Idea: Turn Your Ideas Into a Licensing Goldmine While Letting Others Do the Work. In 2012, he published One Simple Ideas for Entrepreneurs. In 2013, he became a regular contributor to Entrepreneur. In 2014, he was asked to write a weekly called “The Licensing Lifestyle” for Inc.

In his spare time Stephen travels around the world with his lovely wife Janice. Their oldest daughter Madeleine graduated from UC Berkeley in 2011 and their youngest daughter Elizabeth graduated from the University of Oregon in 2014. Their son Jon currently attends UC Berkeley.

Stephen Key with the Shark Tank All-Stars at the Make48 competition in Kansas City featured with John Depaola of the Paint Brush Cover, Judy Edwards of Squatty Potty and Christopher Guerrera of PACE.

NH Chronicle Visits Wiley Road Foods


New Hampshire Chronicle is a nightly magazine program about the people and places that make New Hampshire special. Watch us on WMUR weeknights at 7:00pm. The NH Chronicle team visited Wiley Road Foods for a look at their process controls under strict PACE guidelines. More than 300,000 viewers will get an inside look at World Class. 20170206_094536 (2)IMG_6392 (2)20170206_100525 (1)IMG_6382 (2) IMG_6527IMG_6462IMG_6452IMG_6455 IMG_6497IMG_6508 IMG_6509IMG_6458