Author Archives: Admin

PACE Grows NH Landscaping Business

Lawn Care and Landscaping Services

Serving the Greater Manchester NH area, including Derry, Londonderry, Hooksett and Goffstown NH. We offer a wide variety of services, including lawn mowing and maintenance, fall clean ups, spring clean ups, shrub and plant installation, gardening, mulch installation, aeration and overseeding. We ARE the Manchester NH Lawn Care and Landscaping Authority, and we can’t wait to show you why!
Weekly Lawn Mowing Services
You might call it lawn mowing, and you might call it grass cutting… we call it “done right, every time.”  We offer professional world class weekly lawn mowing services.  Most importantly, our lawn mowing services are done automatically, without you having to think about when you’re going to find time to do them yourself.  All you’ll have to think about is how you’re going to spend your weekend.
Fall Cleanups
Fall is more than just pumkpin pie, foliage and the start of football season.  It’s also an important time to prepare your lawn for winter.  Our Fall Cleanups are one of our most popular lawn care services, and can include removal of all leaves and debris, as well as a complete aeration and overseeding to get your lawn ready for whatever winter has in store.
Gardening Services
You want that beautiful, pristine garden that you’re proud to look at each time you enter and exit your house, right?  Our Gardening Services include bark mulch, plant and flower installation, shrub installation and shrub trimming.  You’ll be so delighted with our gardening services, and you’ll never have to pick up a gardening tool again!
Lawn Care Services
Having a beautiful lawn is not just about cutting the grass… the best lawns are maintained with additional techniques that don’t need to include harsh chemicals.  Our weekly and bi-weekly lawn care services take all the mystery out of lawn care for our Manchester NH customers.  No need to worry, we’re the experts and we’ve got it covered.  Our lawn care services include dethatching, aeration and overseeding.
Spring Cleanups
Assuming we have done a fall cleanup for you, you should be well on your way to having that beautifully maintained look… you know, the one you’ve always seen on your neighbor’s lawn.  Now it’s time to perform your spring cleanup, which includes removal of all leaves and other debris from winter, preparing flower beds, grass cutting, and anything else required to make your lawn shine.

Good Managers

Good managers are magnets of talent. Bad managers are repellents of it.

Oleg Vishnepolsky

11 Signs Your Job Doesn’t Deserve You:

1) Your boss is micro-managing you and your decisions

2) They do not give you credit for your work

3) Your boss does not give you enough feedback and guidance

4) Your boss has little interest in what you are doing, or worse avoids you

5) You are underpaid

6) You are not learning anything new

7) Your boss is not aware of what you are capable of

8) Your health is suffering because of stress

9) You can not remember when was the last time your boss thanked you

10) You dedication, hard work, loyalty are not appreciated

11) The real deal-breaker is when your boss lacks integrity: Integrity is by far the most important asset of a leader.

Go where you are celebrated, not just tolerated.

Go where you can make a difference.

Go where your loyalty and hard work will be appreciated.

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How To Survive In A Copycat World


In person, you’re less likely to purchase a Chinese counterfeit.

If you invent a great idea for a new product, others will copy you. It’s just a matter of when. That’s guaranteed. Whether your company is small or one of the largest in the world does not matter. Copycats are the norm now.

Run a successful Kickstarter campaign? Factories in China may beat you to market before you’ve shipped a single unit. Selling on Prepare to do battle with Chinese counterfeiters who steal your original photos, descriptions and even reviews.

Congratulations on your success! Copycats do not imitate products that aren’t selling.

So… how can you compete?

Will having a patent or several patents help you? Not really. Due to changes in our patent laws, it has become enormously expensive to defend one’s intellectual property in the United States.

First, take a deep breath. There are other strategies to pursue. Not only can you survive, you can succeed. But you’re going to have to be unemotional and think differently.

Early on in my career, I was under the impression that it was possible to own a creative work through patents, copyrights and trademarks. And in fact, the only right referred to explicitly in the U.S. Constitution is to our inventiveness. But it’s more than that. There’s a moral component. There’s right and wrong. We want everyone to play fairly.

They don’t. Starting a business is not easy, that’s for sure. But I always felt that with the protection of patents, I could keep the competition at bay. That patents leveled the playing field, in other words.

That’s not reality, I’ve since learned.

I know now it’s only perceived ownership that counts. After three long years and hundreds of thousands of dollars, the infringement suit I filed in federal court came down to just two words. That’s it. When I look back, I see that I let my emotions get the best of me. With a clearer head, I could have handled the situation differently. But I felt like I had no choice. I had to fight if I wanted to license my packaging innovation to other companies in the future.

The world has changed. We read about creative people who are fighting for their rights in the news all the time, including high-end fashion designers, savvy marketers and garage inventors.

Now I think of it this way. Imagine there’s this warm apple pie that you have to share with others. You’re so excited to finally eat this pie. You were lead to believe it was all yours. You’ve worked hard for this pie and now you’re hungry! With all the work you’ve done, you are literally starving. It’s taken years and cost a fortune. You’re ready to devour it. But you can’t have it all. You might get 75% of the pie. But you may only get a sliver. And that’s why you feel violated. Where’s the justice? This was your idea.

You get angry. You want to cry. You consult your attorney, who gives you the odds.

And eventually you become very tired of this seemingly impossible situation.Let me be frank. It’s true that the deck is stacked against you. When you’re starting out and small it’s always stacked against you, but it’s even worse today.

You can still fight. You need to leverage your size to work for you and focus on outthinking your competition. Sure, they have more money. And there are more of them. But you’re creative.

What is your strength and what are their weaknesses? It’s not about protection anymore: It’s about selling. And you have a great story to tell. Stories sell. You can tell your story. They can’t! Which is why you must open up so widely and so exhaustively, your customers identify with you, your struggle and your success.

Everyone loves an underdog — and hates cheaters. Here are seven ways to deal with knockoffs that don’t involve litigation.

1. Use the tools provided to us by the USPTO. Trademarks, copyrights and patents are still important. They won’t scare everyone off, but they will deter some. Having a patented product can be beneficial in other ways.

2. Win in the court of social media. Your ability to connect with consumers is unprecedented on every level. If you aren’t shouting your story from the proverbial rooftop, you are making a mistake. This power is uniquely yours. Large companies are impersonal! Be the original. Embrace openness, transparency and vulnerability. The more you do, the more devoted your following will become. Yes, this takes time, effort and creativity. With the right campaign, you can reach millions. For better or worse, more and more people purchase products online these days.

3. Quickly build relationships with retailers. Share your story with retailers as fast as you can. From a retail standpoint, you need to consider the big picture. Many companies would prefer to sell units at a higher margin instead of going straight to big-box stores. But if you have a hit, I would rethink that strategy. Some retailers take a lot of time to get you in their system, which is another reason why you should approach them early. On social media and in all of your public relations campaigns, make it clear that their success is your success. If you support them, they’ll support you.

4. Keep innovating. Make improvements. Attempt to drive the price down by concentrating on manufacturing processes. If you have a great product at an affordable price, it will be easy to attract new customers. Focus on designing your product to the best of your ability. Copycats will be inferior and receive poor reviews.5. Cultivate raging fans. As contributor Pia Silva wrote in her article “Dealing With Thieves, Copycats, and Otherwise Terrible People,” if you’ve taken the time to create a truly unique brand, you don’t need lawyers or cease and desist letters. Having outstanding customer service is hands-down one of the best ways of protecting your ownership. It’s simple really: If you love your customer, they will love you back. Copycats don’t care.

6. License to or otherwise partner with a market leader. You can take your primary competition out of the equation this way. I used CCL Label to bring my packaging innovation to market. When I started a guitar pick business, I hired Dunlop to contract manufacture picks for me. Both were market leaders, but because we were partners, they declined to become my competition.

7. Be able to ship product the day you launch your crowdfunding campaign. In the past, I’ve written about how crowdfunding can help you test the market and refine your offering. But if you think you have a hit on your hands, you need to use your campaign as a marketing tool, not to fulfill your first order. Your best-case scenario (raising a lot of money) could actually become your worst nightmare if you aren’t prepared to capitalize on the interest you generate immediately.

Do the benefits of disclosure outweigh the risks? Yes, I’d argue. That’s what Indiegogo cofounder Slava Rubin told me when I asked him about the public nature of crowdfunding. Understand what the risks are and prepare accordingly.

You can fight for your rights in court and spend a lot of time and money and even win, but at the end of the day it might not be worth it… or even very effective.

So my advice is to be realistic and look at it from a business perspective. How important is your sanity? What about your time and wellbeing? How much are you really losing out on, money-wise? Speaking from experience, litigation weighs on you emotionally as well as financially.

What if you were to invest all of that money, time, and emotion into building a better product, systems, community, and brand instead? Your resources are limited. You could choose to direct them towards positive action.

The reality is there will always be variations. That’s the nature of innovation. It’s rarely black or white, and it’s far from fair.

This might be hard to stomach, but here’s what I think after thirty years as an entrepreneur: Be thankful you have a product people want. And enjoy that apple pie.

For more of my strategies on how to use intellectual property to profit, check out my latest book, Sell Your Ideas With or Without a Patent.

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Guerrera GMA VIP Guest

PACE CEO Christopher Guerrera got a chance to visit Good Morning America for his 4th time on set, this time to discuss his new products. Robin Roberts his long time friend introduced him to 2 of his favorites, weekend GMA anchor Paula Farris and Rebecca Jarvis Chief Business, Economics and Technology Correspondent for ABC News and the host, creator and managing editor of Real Biz.

Good Morning America report’s the morning’s top headlines from a set in Times Square. The show features a combination of breaking news, interviews, in-depth reporting and weather. The program covers important issues with key figures from around the world and a wide spectrum of topics, including medicine, finance, consumer issues, computer technology, education and gardening.