Christopher Guerrera CEO of PACE is an accomplished executive and inventor with decades of experience in manufacturing and bringing products to market.
If you have a good idea, Chris wants to make it better and launch it to market faster. How’s that for a benefit statement?
Chris helps turn ideas that are concepts into final products, doing everything from 3D modeling and injection molding to the design and execution of marketing campaigns.
And, he does all of his manufacturing with partners in the United States.
A product launch takes a strong focus and a great TEAM to make it a reality. Product launch involves various steps which involves understanding customer needs, product design, testing of the product, marketing & advertising to ensure the product reaches its vast audience. A successful product launch provides a sales momentum for the company that can lead to new innovative products. The PACE team is diversified with market leaders that include expertise in Lean 6 Sigma, Sales, Marketing, Purchasing, Quality Systems, Operations Excellence and Manufacturing sites to provide you with design prototypes that can bring your idea’s to life.
The principles for a successful product launch include the following:
-Relating Product Capabilities to Market Needs
-Having a clear positioning and messaging tagline
-Setting clear goals for launch
-Having the power of leverage
-Having a realistic launch timeframe
The steps for a successful launch are as follows:
-Design attractive packaging
-Determine the target segment
-Having a unique slogan or timeline
-Know the potential competitors
-Consulting a public relations firm
-Creating a product sheet having the list of product features. This sheet would explain the product to the customers and make it capable for purchase.
-Launching a website of the company
-Placing ads in several media outlets in order to maximize the reach.
-Finally, a press release addressing the media about the product features, company goals behind it and what is the addressed need.