A product launch takes a strong focus and a great TEAM to make it a reality. Product launch involves various steps which involves understanding customer needs, product design, testing of the product, marketing & advertising to ensure the product reaches its vast audience. A successful product launch provides a sales momentum for the company that can lead to new innovative products. The PACE team is diversified with market leaders that include expertise in Lean 6 Sigma, Sales, Marketing, Purchasing, Quality Systems, Operations Excellence and Manufacturing sites to provide you with design prototypes that can bring your idea’s to life.
The principles for a successful product launch include the following:
-Relating Product Capabilities to Market Needs
-Having a clear positioning and messaging tagline
-Setting clear goals for launch
-Having the power of leverage
-Having a realistic launch timeframe
The steps for a successful launch are as follows:
-Design attractive packaging
-Determine the target segment
-Having a unique slogan or timeline
-Know the potential competitors
-Consulting a public relations firm
-Creating a product sheet having the list of product features. This sheet would explain the product to the customers and make it capable for purchase.
-Launching a website of the company
-Placing ads in several media outlets in order to maximize the reach.
-Finally, a press release addressing the media about the product features, company goals behind it and what is the addressed need.